Project Description

Craft Project is an Australian based branch of Charles Parsons, which creates vibrant and exciting fabrics specifically for crafting and quilting purposes.

Each month they have regular advertisements that either feature photography of the designs, or use of the vector elements. I worked with them to create a series of advertisements intended for different publications. There were existing brand elements which needed to be maintained, as well as a want for a fresh approach. The client approved all of these ads on the first pass.

Craft Project Craft Project